As a business owner, is email marketing a priority for your small business in 2022? Are you checking out the simplest email marketing software?
Choosing the best email marketing service can have a profound effect on the success of your marketing campaign.
In the article, we’ll review the 5 best email marketing services for little businesses.
Why Important Email Marketing Service for your business?
Email marketing is one of the foremost affordable marketing strategies for little businesses. According to the Direct Marketing Association, email marketing for businesses in the United States sees an average return of 4300 percent return on investment (ROI). This is because email marketing is easy to manage, gives you complete control, and allows you to communicate directly with your customers.
Not sure about email marketing? Here are 6 reasons why creating an email list is so important today. It is important to understand that much of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for ensuring that your emails are actually delivered.
If you are not careful, you can pay a lot more for less marketing features and awesome email delivery rates (which can cost you even more).
Looking for the best email marketing tool?
The best email marketing service will enable you to make highly engaging email newsletters with an easy interface (ideally a drag-and-drop editor). You’ll be able to easily send bulk emails that are actually personalized and targeted without much work. This is also mentioned as marketing automation. In addition, your email marketing service must make it easy to manage your contact list, group users, and track the effectiveness of your email marketing campaign.
Most importantly, a good email service provider ensures that your email promotions do not end up in spam folders. Having said that, let’s take a look at some of the popular email marketing service providers and how they stack up against each other.
Constant Contact is one of the most important and fastest-growing email marketing services in the world. It’s the easiest to use and beginner-friendly email marketing service.
You can very easily manage your email list, contacts, email templates, marketing calendar, and more. Each account gives you access to unlimited email, easy tracking and reporting, built-in social media sharing tools, a free image library, list splitting, Facebook ad integration, and a powerful eCommerce integration for the Shopify store.
Their Email Plus accounts come with powerful features like email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A / B testing that help you send targeted emails to maximize your opening rate. Constant Contact provides unparalleled customer support with a huge library of live chat, phone calls, email, community support, and support resources.
In addition to online training, they also offer private live seminars across the United States. It allows small business owners to quickly learn the basics of email marketing and start using it to grow their business like a professional. For all of the above reasons, we rate Constant Contact, the best email marketing service for small businesses and startups.
There is a 60-day free trial of constant communication (no credit card required). Then their price starts as low as $9.99 / month.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the best fastest-growing email marketing platforms in Europe.
It is a very easy-to-use platform with excellent tools for creating beautiful and engaging emails. Their general drag-and-drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue has a beginner-friendly marketing automation tool that lets you send transactional emails, create workflows for automated follow-up emails, and segment users. It also can select the simplest time to send bulk emails using its AI algorithm to make sure optimal email delivery.
SendinBlue offers completely free email marketing plans with unlimited contacts. Their free plan allows you to send up to 300 emails per day, but all your emails will have branding. Their paid plans start at $25 per month for Lite. You can also include SMS in your account, but the price will vary depending on your sending requirements.
They’ve recently improved their premium plans to include more advanced features like Landing Page Builder, Live Chat, Sales CRM, and Facebook Ads Integration. This means users will now get more value for the same price. SendinBlue also offers a separate SMTP bulk email marketing service that you can use to get automated or transactional emails from your WordPress site.
You don’t need it for your email marketing campaign, but if you have a great website and you want automated real-time content-based email, this is a great functionality.
HubSpot is one of the foremost well-known software within the CRM and email marketing space. Their email marketing service is free to start, and it comes with many powerful automation features designed to grow your business.
You can use a selection of their simple drag-and-drop email creators and templates to create a completely custom newsletter that matches your brand’s personality and color. Because of the native integration with HubSpot CRM, you can personalize your emails for each customer based on things like device type, country, list subscription, or any other custom information you may have with individual customers.
HubSpot comes with all the powerful features you would expect from an enterprise-level email marketing software such as send-time optimization, high email delivery, A / B testing, detailed performance analysis, marketing automation, drip campaigns, and much more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflow, sales tools, website builders, operations hubs, and more. HubSpot Email Marketing has a free plan, which includes all the free marketing, sales, service, and operation tools of CRM and HubSpot.
The free version lets you send up to 2,000 emails and save an unlimited number of subscribers. You can create custom signup and popup forms, create landing pages, manage and track your online ads, and more. It has all the tools you would like to urge started.
If you need more advanced capabilities, their paid plans start at $45 / month.
Omnisend is a powerful SMS and email marketing service for e-commerce businesses looking for an omnichannel marketing automation solution. They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflow, customer segmentation, A / B testing, performance reporting, and even SMS + web push notifications.
Most other free email marketing plans are limited, but Omnisend is confident in their pricing offer, so they offer most of their free plans. As your contact list grows, you’ll need to upgrade to their payment plans.
Omnisend integrates seamlessly with all popular website builders and e-commerce platforms like WooCommerce, Shopify, BigCommerce, and many more. They also integrate with hundreds of other business tools like live chat software, help desk services, and more.
The best thing about Omnisend is their pre-built eCommerce Marketing Automation workflow which is designed to help you earn more. These include emails such as welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email maker is very easy to use and comes with a large selection of email templates so you can create beautiful, on-brand campaigns. Once this is set up, you can personalize the email using their powerful targeting and segmentation features.
What many users like about Omnisend is that they offer built-in SMS, so you don’t have to pay for separate software and their SMS feature lets you send messages to 209 regions around the world.
Omnisend’s free email marketing plan lets you connect with up to 250 customers and their payment plans start at $16 per month.
Moosend is a reasonable email marketing service for little businesses. It comes with a suite of powerful marketing automation features, email list creation tools, landing pages, and much more. You can quickly create an email newsletter and customize email designs to match your brand in minutes, from dozens of pre-created email templates or completely custom templates.
The great thing about Moosend is that they offer marketing automation features on all plans, including free plans. You can use their automation workflow designer to offer a personalized customer journey for your newsletter subscribers.
Moosend offers detailed email analysis that shows you important metrics such as email opens, clicks, bounce, product views, purchases, custom event tracking, and even predicted population data. All plans come with powerful conversion optimization features such as A / B testing, email heatmap analysis, countdown timer, conditional content, AI-engine for a product recommendation, popup form, floating bar, newsletter signup subscription form, and much more.
Moosend offers a perpetually free plan for 1,000 email subscribers and an unlimited number of emails (no credit card required). Then their price for their Pro plan starts at $8 per month which includes landing page builders, transactional emails for e-commerce websites, team management, and much more.
ConvertKit is a powerful email marketing platform for professional bloggers, writers, and marketers. It’s very easy to use and incredibly strong. The unique feature of ConvertKit is that it allows you to easily offer content upgrades and promotions with email signup forms. It makes it easy to manage auto-responders by allowing you to send drip emails from their email service.
With ConvertKit, you can easily share customers who are interested and who have already purchased. It helps you to increase conversions with automated emails that seem more personal. In marketing terms, this is often called targeted email marketing.
They have all the powerful features you would expect from a leading email marketing service such as a / b testing, beautiful email templates, landing page builders, smart workflow, and much more.
Convertkit offers email-based support and features a wide knowledge domain with great learning material. Many convertkit features such as paid newsletters are specially designed for creators and professional bloggers so we rate them as the best email marketing services for professional bloggers.
They’ve even added the ability to sell your digital products and subscriptions from the same platform. ConvertKit offers a 14-day free trial, and their prices start at $29 / month. They also offer 30-day return policies.
Their Creator Pro plan also includes enhanced functionality such as a newsletter referral system, subscriber scoring, advance reporting, and Facebook custom audience.
Mailchimp is one of the most popular email marketing service providers in the world as they offer a perpetually free email marketing service plan. Although we no longer recommend it because there are better solutions available in the market, the sad reality is that we cannot create a list of the best email marketing software without including Mailchimp because of its sheer popularity.
Mailchimp comes with a simple drag-and-drop email builder, automatic reporter, grouping contacts, and easy tracking for analysis. This allows you to set up delivery times based on users’ timezone and you can set up segmentation based on geolocation.
You can easily integrate Mailchimp with WordPress, Magento, Shopify, and many more platforms. If you use WordPress, check out our ultimate guide to using Mailchimp and WordPress for detailed instructions.
In terms of marketing automation features, the Mailchimp platform is quite limited compared to other providers on our list such as Hubspot or ConvertKit. In recent years, Mailchimp has tried to add many “advanced” features, but after testing many of them, they are not really improved. Mailchimp support is obtainable by email, live chat, and an outsized tutorial knowledge domain. However, their support is often slow and does not match the quality of service you receive from Constant Contact.
Mailchimp offers a perpetually free plan that lets you send up to 12,000 emails to up to 2,000 subscribers. This plan is very limited because you do not get features like send-time optimization, advanced segmentation, multi-variant testing, etc.
You need to display their branding in your email Last but not least, support is limited to emails which is fine if you are a hobbyist but as a serious business, you would like reliable support that you simply can calculate. Their paid plans start at $ 10 / month for up to 500 customers and the price increases with the increase of 500 customers.
But if you want unlimited listeners, improved audience segmentation, multivariate testing, and comparative reporting, you’ll want to go for their $299 per month plan.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there and we want to make sure you choose the right one for your business needs. Choose our expert below: If you’re a small business, nonprofit, or a new blogger, we recommend using Constant Contact. Their value is great, and the support team is absolutely top-notch. Their onboarding team will help you succeed through email marketing right now
If you run an online store/e-commerce website, we recommend using Omnisend as they offer the best e-commerce email marketing software. Their personalization and automation features are extremely strong. If you’re a professional blogger or content creator, we recommend using ConvertKit. They offer a usable platform with advanced partitions and funnels that will help you take your blogging business to the next level.
If you are a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk email, and SMS messages, we recommend using SendinBlue.
Their platform is straightforward to use, and they allow you to manage both email and SMS from one interface. They offer a fairly generous perpetual free plan that makes them the best free email marketing software.
If you’re looking for an all-in-one email marketing solution, we recommend using Hubspot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builders, and more. The free plan out there is great for lead generation because it allows you to save unlimited customers.
Pro Tip: Get More Email Subscribers, Faster!
Once you’ve chosen an email marketing service for your business, you’ll probably want to start getting more email subscribers.
We use and recommend OptinMonster. This is a powerful conversion optimization toolkit that helps you turn an e-mail subscriber and a subscriber to an abandoned website. OptinMonster seamlessly integrates with all of the best email marketing services we’ve mentioned above.
OptinMonster was originally created by OptinMonster to help us grow our own email list. Since its launch in 2013, it has grown exponentially with over 1 million active installs of the WordPress plugin.
Today OptinMonster is being used by some of the world’s biggest brands, including McAfee, Xperia, TripAdvisor, Pinterest, Harvard University, Patron, and many more.
Bonus Tip: Improve Your Email Deliverability
All of the email newsletter tools we’ve shared in this article have great email delivery rates.
But you can do something to ensure that your marketing emails are always delivered.
1. Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that detect spammy behavior. One of them is the email address of the sender. As a business, it’s important that you use a professional business email address (such as [email protected]) and not a typical Hotmail or Gmail address.
This will help ensure that your email delivery rate is higher than the industry average.
2. Send Targeted Emails Based on Interests
It is very important that you personalize your emails based on user segments Email marketing software like Constant Contact and Hubspot lets you easily group your customers into segments like most active, not active, interested in specific topics, custom categories, etc.
This will help your email marketing campaigns get the highest open rate and click-through rate, which is a big factor in future email delivery. We always recommend sending a personalized welcome email to all new customers and then sharing it with users based on their interests. It’s also important for users to have a clear unsubscribe link so they can unsubscribe from your emails instead of marking them as spam.
For more tips, check out this ultimate step-by-step email marketing guide with examples to help you build a successful email marketing campaign.
Email Marketing Software FAQs
After helping thousands of users choose the best email marketing software, we’ve answered many questions. Below are answers to some of the most frequently asked questions about email marketing platforms.
Can I do bulk email marketing from my Gmail or Outlook?
In theory, yes. But it will quickly suspend your email account. G Suite and Outlook are not designed for bulk email sending. These are great solutions for professional business email.
Which is the best free email marketing service?
Many email marketing services will offer free levels for limited use. The best free email marketing service is SandinBlue because there is no limit to the number of subscribers in their free plan. HubSpot, Moosend, and MailChimp also offer free email marketing service plans.
How much does email marketing cost?
Your email marketing costs will depend entirely on the number of subscribers, the total number of emails you send each month, and the email platform you use. On average, a small business email marketing costs about $20 – $300 per month for email marketing as they run their own campaigns. If you use an email marketing agency, your costs can be as high as $500 per month or more.
Can email marketing help with SEO?
Email marketing has no direct effect on SEO. However, it can assist you to get more traffic to your website which may cause more shares and sometimes backlinks/mentions. Google and other search engines use shares and citations as social cues to rank websites. So indirectly, email marketing can help your website’s SEO ranking.
You may want to use this best WordPress SEO plugin and tool to improve your rankings.
Which are the best email marketing services in your opinion?
Our top choices for the best email marketing services are:
- Constant Contact – Best email marketing services for small businesses.
- SendinBlue – Best Email and SMS marketing platform.
- HubSpot – All-in-one email marketing and CRM for growing businesses.
Bonus: Omnisend is the best email marketing platform for eCommerce.
Still, having some confusion? Or need any kind of help with website building? Then, please comment below. We’ll be happy to help you.
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